Showcasing Artisans and Elevating Teams: How Appellation Crafts a Unique Sense of Place

Showcasing Artisans and Elevating Teams: How Appellation Crafts a Unique Sense of Place - Christopher Hunsberger, Appellation

Show Notes

In this episode, Christopher Hunsberger, co-founder and chief operating officer of Appellation, shares how the Appellation Crafted program embeds his brand deeply into local communities through partnerships with artisans, farmers, and makers.

Listeners will learn:

How Appellation celebrates makers, artisans, and people who are the fabric of the community through the Appellation Crafted program (01:47)
How Appellation showcases its own team members' talents and skills through the Crafted classes (05:51)
How Appellation incorporates local materials and unique design elements to create a sense of place in their hotels (08:47)
How Appellation's culinary-centric approach is reflected in the design of their hotels, such as the open kitchen and unique arrival experience (10:32)

Mentions:

MIX Garden, a local gardening partner in Healdsburg (03:13)
Wolf Coffee, a local coffee roaster (03:55)
EDG Design, an interior design firm based in Novato (08:58)
Jennifer Johansen, CEO of EDG Design (09:08)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands