Aug. 12, 2025
Episode Overview In this episode, recorded August 7, 2025, STR President Amanda Hite shares the latest U.S. hotel performance forecast based on fresh market data. Speaking at the Hotel Data Conference, Hite explains why RevPAR growth in 2025 is projected to remain flat at –0.1%, with slightly negative demand growth and slowing ADR, particularly in upscale, upper midscale, and mid-tier select service hotels. Luxury remains a bright spot, but most chain scales face a turbulent six months ahead. Gu...