Sept. 1, 2024
Sustainability As A Business Advantage - Dina Belon, Staypineapple Hotels
In this episode, Dina Belon, president of Staypineapple Hotels, shares insights on the evolution of sustainability in the hospitality industry and how it's becoming a crucial factor in attracting guests and group business.
Listeners will learn:
- The role of industry associations in providing a single, unified sustainability certification for hotels (01:47)
- Why sustainability isn't just about cost but about creativity and mental energy (02:49)
- How guest preferences, especially in the business and group travel sectors, are driving the push for more sustainable practices (03:19)
- The shift towards data-driven, scientifically-based sustainability reporting (04:42)
- The importance of third-party verification, such as Green Key Global, in marketing a hotel's sustainability efforts (06:18)
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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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