How To Work With Influencers (Without Getting Burned) - Don Barnett, LondonHouse Chicago

Don Barnett is the Director of Sales and Marketing at LondonHouse Chicago.  In this episode, we discuss how to effectively collaborate with influencers to grow your hospitality business.

Listeners will learn:

• The Value of Influencers in Hospitality: Discover why influencers can be a powerful asset for your hospitality business and how they can impact your growth and reputation.
• Micro vs. Macro Influencers: Understand the difference between micro and local influencers versus national or international ones - and which can give you the best return on investment.
• Real-life Success Stories: Hear about successful partnerships and how they can lead to immediate results, such as a significant increase in reservations.
• Platform-Specific Strategies: Find out why Instagram is the go-to platform for hotels and the challenges and opportunities presented by other platforms like TikTok.
• Vetting Process for Influencers: Learn the criteria for selecting the right influencers for your brand, including the "eye test" and tools to assess engagement rates.
• Effective Collaboration Tips: Gain insights into the most productive ways to work with influencers, including setting clear deliverables and using trade-outs wisely.
• Content Creation Opportunities: Explore how to obtain high-quality user-generated content and professional photography or videography through strategic collaborations.

Whether you're looking to increase your visibility, enhance your brand, or drive direct bookings, this episode is a must-listen for anyone in the hospitality industry.

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands