Breaking Free from Holiday Inn: Why I Stopped Playing It Safe to Redefine Hospitality - Eric Jafari, AENDRE Group
In this episode, Eric Jafari, founder of AENDRE Group, shares his journey from a stable career in real estate investment to redefining hospitality through innovative concepts.
You'll learn:
- Why predictability stifles innovation in the hospitality industry.
- How culture shapes risk-taking and the importance of embracing trial and error.
- The disconnect between traditional hotel investments and consumer preferences.
- Insights into the creation and success of the Locke hotel concept.
- The evolving definition of wellness in the context of modern hospitality.
In this conversation, Eric and I also talk about Claus Sendlinger at Design Hotels, Future Labs, the Independent Lodging Congress, SoulCycle, and Barry's Bootcamp.
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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