How To Attract More Of The Right Guests with Data and AI - Gina Lambright, Sojern [Sponsor Bonus]
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Are you looking to attract more travelers to book a stay with you and enhance their experience when they do? If so, you'll love this episode because we're learning from Gina Lambright, VP of Marketing at Sojern, a SaaS-based travel marketing platform powered by AI and machine learning.
Gina shares insights on how hospitality providers can use data to drive direct bookings, increase campaign ROI, and build long-term loyalty. You'll learn about the importance of owning and managing data well, the benefits of personalized marketing, and how Sojern is working with clients to drive results.
- Follow Gina on LinkedIn
- Learn more about Sojern
- Download the report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships
Join in the conversation on this episode on the Hospitality Daily LinkedIn page here.
This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.
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