Chris Bowling

Head of Digital & Consumer Marketing

Since joining BWH Hotels GB (Best Western Hotels & Resorts, SureStay Hotel Group and WorldHotels) over 8 years ago, I've been captivated by the travel industry's complexities and unique challenges. My passion for growth has led me on a continuous journey to discover and implement the best tactics for boosting market share for our hoteliers. In an ever-changing market filled with new challenges, my resolve stands firm.

In a landscape flooded with various distribution channels, establishing a strong brand channel that consistently delivers results has become paramount. I firmly believe that by nurturing brand growth, investing in technology, and continuously testing new strategies, we can provide hoteliers with genuine market independence.

I have recently launched The Hotel Hype. A weekly newsletter where I share my learnings and predictions on the future of hotel marketing.