Deniz Dorbek Kocak

Deniz Dorbek, CEO of The Bright Hotel - A next-generation hospitality tech and management company that develops and operates tech-enabled lifestyle hotel brands across the U.S., with a growing portfolio and global expansion plans.

Deniz stepped into the CEO role earlier this year, bringing over 25 years of international hospitality leadership across seven countries. Her experience spans nearly every hotel scale ( from economy to large-format luxury ) and she has held senior corporate roles at some of the industry’s most iconic global brands.

Her expertise lies in commercial strategy, revenue optimization and operational transformation.

At The Bright Hotel, she’s leading a bold, forward-looking vision; integrating hospitality, technology, and design to deliver high-performing hotel experiences tailored for the next generation of travelers.