Gregory Fruchtenicht

Chief Operating Officer

With a history of founding non-profit organisations, Greg is inspired by the connection between hospitality and philanthropy. He believes the hospitality industry can be harnessed to uplift, educate and connect communities, which is the purpose of his role as COO of Saira Hospitality. By launching pop-up hospitality schools around the world, Saira Hospitality educates overlooked communities and matches them with their first careers inside hotels. With a focus on Life Skills such as Leadership, Communication and Emotional Intelligence, Saira Hospitality provides the framework for personal growth, lasting careers and self-belief, whilst helping hospitality businesses source passionate, newly trained talent.