Heather Dunwoody

From brand strategist to hospitality innovator, my career has been a journey of transformation—helping businesses craft strategies that don't just stand out but redefine what's possible.​

I cut my teeth at Marriott and honed my craft at the Ritz-Carlton before taking an unconventional path—consulting with industry titans like NASCAR, Virgin, Ford, and others, where I helped shape experiences that moved the needle. Those years taught me something powerful: the biggest breakthroughs don't come from doing what everyone else does—they come from seeing what others miss.

Eventually, I channeled everything I learned into building and scaling a seven-figure agency, grown entirely through client referrals—proof that when you solve the problems others can't, they can't help but tell everyone about it.

In recent years, I've turned my focus exclusively to boutique and lifestyle hospitality, where my unique ability to bridge traditional lodging with outdoor hospitality has allowed me to reimagine guest journeys in ways others simply can't.​

Here's the truth: I don't consider myself a hospitality expert, but a relentless innovator. My mountains of insight come not just from years inside hospitality, but from decades of rolling up my sleeves in industries far beyond it. That fresh perspective? It's my secret sauce.​

The heart of my approach lies in a simple truth: exceptional hospitality creates ripples that extend far beyond a single stay. When we craft moments that matter, we're not just filling rooms—we're creating advocates, building communities, and writing stories that shift perspectives.​

I specialize in reimagining the guest journey through a holistic lens—blending operational excellence, creative innovation, and strategic insight. My approach isn't about cookie-cutter solutions; it's about crafting experiences that resonate deeply with today's travelers while delivering measurable results.