Ken Cruse

Co-Founder and CEO

Ken Cruse is Co-Founder and CEO of Soul Community Planet (SCP), a fresh, "Holistic Hospitality" concept offering lodging, memberships, coworking, and boutique fitness for those who value personal wellness, social good, and the environment; and Alpha Wave Investors (AWI), a hotel investment company.Prior to founding SCP and AWI, Cruse was CEO of Sunstone Hotel Investors, a $5B NYSE company. Under Cruse's leadership, Sunstone Hotel Investors was consistently ranked among the area's Best Workplaces and the Fastest Growing Public Companies, while generating superior shareholder returns averaging 38% per annum.. Cruse is a member of the Young Presidents Organization and also serves on the board of directors for Miracles for Kids, a 501(c)(3) nonprofit. Cruse holds a Masters of Business Administration with honors from Georgetown University. He lives in Southern California with his wife, Pam Cruse, co-founder of SCP Hotels, and four daughters.