Lauren Phelps

Director of Strategy

Lauren is a strategic advisor in the hospitality industry with a long track record of value-add projects in hotel investing, management and operations. She was the Director of Strategy for Broadreach Capital Partners, leading key projects across their portfolio of independent hotels. She opened and later was the General Manager of the Ameswell, a 255-room full-service independent property in Mountain View, CA. Lauren is incredibly passionate about technology and its application in hotel ops. She is a proud “atypical” hotelier – her past lives include stints in corporate strategy at JPMorgan and consulting at PwC. She graduated with an MBA from Stanford University in 2021.