Matthias Huettebraeuker

Hopspitality Strategist

Hospitality Strategist. Brand Builder. Game Changer.
Passionate about hospitality, real estate based ecosystems, future of work, future cities & living.

Working with independent owners, international brands and real estate developers in creating strategy, steering innovation, building & positioning brands, shaping products, bringing insight into the organization and in sparring roles to business and innovation leaders

Keen sense of cultural relevance, market resonance & business trajectories. Unique talent to create strategy and invent & execute concepts that are both economically successful and critically acclaimed.

References ranging from the experimental pop up hotel to the billion-dollar-valued global hotel group, including investor darlings like citizenM and 25hours Hotels as well as some of the finest luxury properties in the world like Berlins Das Stue or The Setai in Miami.

Design Hotels alumnus, responsible for global Marketing and Product Development, shaping the face and character of the brand to this day.

Ex-Managing Director at much-awarded creative agencies Pixelpark and Scholz & Friends.

25-year track record working with global heavyweights across all industries, from automotive to aviation, real estate to travel, finance, telecommunications, clean energy and more.

Currently advising brands and startups in Europe, Asia and Australia.