Maurice Ajanaku

Creative Brand Marketing Leader

With over 19 years of experience in strategic and creative marketing, I specialize in crafting compelling brand narratives and executing innovative strategies that resonate with the consumer.
In my current role as consultant, I'm spearheading transformative initiatives for brands like Accor (VP Brand Exeperience Economy Brands), Zaria Court based in Rwanda, and smaller start ups like Oana Green, focusing on brand experience, identity development, and strategic positioning across diverse markets.
My tenure as the Global Brand Marketing Director at citizenM Hotels was marked by innovation, strategy, and execution, where I led a dynamic team in growing brand awareness and crafting memorable consumer experiences. I managed strategic budgeting, global marketing campaigns, employer branding initiatives, and product development. Noteworthy achievements include developing citizenM’s multi-year global campaign ‘citizens of…’ where heored the local citizens of the cities we opened in.
As a Diversity and Inclusion Committee Member at citizenM, I championed initiatives aligning with inclusivity and trust. In my prior role as a Senior Retail Manager, I integrated retail services, enhancing brand value and guest satisfaction. At Diageo, I managed global communication for Ketel One vodka, conceiving successful PR and digital engagement strategies. Additionally, my experience at Vlisco Netherlands B.V. and Mountain Design further honed my skills in branding and design management.