Marketing @Bolt Farm Treehouse
Nathan Woods is a brand marketer and early-stage company leader, currently spearheading marketing initiatives at Bolt Farm Treehouse. Before his foray into hospitality, Nathan dedicated nearly a decade to the consumer goods sector, specifically within the DTC and CPG industries at Run Gum. As the first employee, Nathan was instrumental in shaping the company's foundational strategies and processes, significantly contributing to its robust nationwide presence in retailers like Target and Walmart.
His tenure at Run Gum was marked by the creation of efficient supply chain operations, innovative digital marketing strategies, and a social media following that soared to over 800,000. Nathan's role extended beyond marketing into design and direct consumer engagement, encompassing website design, email and SMS marketing, and influencer partnerships, making Run Gum a well-recognized name in wellness.
The journey to hospitality came after this extensive period in consumer goods, where Nathan transitioned his expertise to create exceptional guest experiences at Bolt Farm Treehouse. Here, Nathan applies his comprehensive skill set to promote a space where guests can revel in the breathtaking mountaintop views of Tennessee, reconnect with nature, and find solace away from the hustle of daily life.
Nathan's impressive background also includes his pivotal role at TrackTown USA, where as Business Operations Manager, he coordinated VIP hospitality events and was part of the local organizing committee for America's largest Track and Field Events, including the 2012 Olympic Trials and the 2014 U19 World Championships. These high-profile events honed his ability to manage complex logistics and deliver top-tier experiences to guests and athletes alike.