Saar & Alicia

Founder, creative director

Saar Shai and Alicia Zur-Szpiro are Wanderland’s co-founders and Directors. They go as well together as husband and wife, fish and chips, please and thank you and rock and roll.

With a background in game design, toy invention, kids publishing and entrepreneurship, Saar and Alicia are seasoned designers, creatives, strategists and communicators.

Wanderland: Wanderland is the world’s first and only kids and teen-focused hospitality consultancy. We are on a mission to transform the young guest experience through imagination, whimsy and originality. We designs amenities, activations and innovative experiences that differentiate hotels, lock in loyalty and create remarkable and memorable stays for families.