Samuel Trotter
Head of Digital Marketing
Sam Trotter is a team first leader at The Indigo Road where he leads Digital Marketing efforts for the fast growing Hospitality Group. Since joining the team, The Indigo Road has since undergone the development of an innovative marketing platform that drove record revenue and profits. Improved inter-team communication that boosted efficiency, while press recognition from esteemed publications like Conde Nast, Travel + Leisure, FSR Magazine, has elevated the brand's reputation. Additionally, brand-new, cutting-edge websites enhanced the overall customer experience.
His journey in the hospitality industry began back in 2006 when he opened a Conde Nast "Hot List" boutique resort in South Beach. Since then, Sam's expertise has taken him to hotels and restaurants in major cities like Atlanta, San Francisco, and London, as well as smaller markets like Provincetown, MA, Charleston, SC, Asheville, NC, Dominica, and Bocas Del Toro, Panama.
One of his notable achievements was leading Charlestowne Hotels' portfolio of hotels, driving a staggering 75% of their business through direct bookings. After that, he became the VP of Marketing for a significant $750 million mixed-use development, overseeing 500,000 square feet of residential and commercial space. This ambitious project comprised 18 F&B concepts, ranging from fine dining to a food hall, along with a boutique hotel, co-work spaces, health & beauty spa, retail outlets, fitness club, and more.
Sam is not only a marketing expert but also a sought-after speaker at industry conferences. His insights and knowledge on marketing and technology, especially for independent brands, have earned him a reputation as a thought leader in the field.
Beyond his professional pursuits, you'll find Sam enjoying his time canoeing through marshes, running along the beach, or showing off his grilling skills as he spends quality moments with his wife Kate and their two children. His passion for both work and life shines through in everything he does.