Stuart Greif

Chief Strategy, Innovation & Operating Officer

Stuart W. Greif

At Forbes Travel Guide, Stuart drives strategy, innovation, and operations spanning 85+ countries.

Stuart previously served as Microsoft’s Senior Executive for Travel & Hospitality, led J.D. Power’s Global Hospitality & Travel group, and served as the Travel & Hospitality leader for a start-up and now unicorn, Amperity, backed by early investors in Amazon, Facebook and LinkedIn. Stuart also serves on boards and institutions, including the World Economic Forum’s Global Future Council for Responsible and Sustainable Tourism and previously served for 3 years on the board of the Boutique Lifestyle Lodging Association.

Stuart’s global background and leadership experience bringing innovative digital solutions to the travel industry spans his engagement with start-ups, prominent tech companies, top tier consultancies, VCs, private equity, and government. In these roles, Stuart partnered with many of the world’s leading and most loved travel and hospitality brands. Stuart has also been recognized for his advocacy for DEI and thought leadership in the industry, including AI, Social Commerce and Guest Experience.