Terri A. Haack

SVP/Lowe Former President Terranea

Terri A. Haack, senior vice president of Lowe and CoralTree Hospitality Group, a 22-year veteran of Lowe (40+ years in the industry) and member of the Lowe shareholder group, she works with the firm’s hospitality teams nationwide on new ventures, assisting in the pursuit of new acquisition and development opportunities. She led the firm’s Terranea Resort, from construction, to a premier luxury destination on the Southern California coast, as its President for 15 years.
Haack blends effective business vision with a passionate commitment to positively make a difference in the world of business and the community. Among many boards, she serves on the American Hotel & Lodging Association Board of Directors, Chairman of the Educational Foundation Scholarship Committee, ForWard Executive Council, Past Chairman of California Hotel & Lodging Association, Executive Committee for Habitat for Humanity of Greater Los Angeles. Haack has received numerous local, state and national awards and accolades throughout her career.
As President of Terranea Resort, 2007-2022, Terri A. Haack was responsible for the overall operating performance of the 102-acre luxury destination, located along California’s coastline on the Palos Verdes Peninsula. Haack joined Terranea in 2007, spearheading pre-construction operations for the property and guiding the resort’s acclaimed debut in June 2009. Under her leadership, the resort has achieved more than 10 years of growth and profitability, and her service culture of ‘seeking moments to be extraordinary’ has led to recognition by Conde Nast Traveler and Travel + Leisure as a top resort.
She is committed to creating a unique workplace culture where individuals can build their careers, provide for their families and pursue their individual dreams, while also ensuring a distinctive experience for her guests. Haack introduced an award-winning initiative to honor an employee culture that serves authentic hospitality from the heart: “TerraneaProud.” The resort has also received national certification as a Great Place to Work, and was named one of Los Angeles’ Top Places to Work. It continues to thrive as a top destination, renowned for its natural beauty and unrivaled guest service.
She continued to support local causes, spearheading numerous initiatives that preserve the natural, cultural and historic integrity of the Palos Verdes Peninsula. As a result, Terranea was named the Platinum Adrian Award winner and Leader in Sustainable Tourism by National Geographic. Haack also stays actively involved in local, regional, state and national legislation and policy.
A longtime contributor to the American Hotel & Lodging Association (AHLA), Haack currently serves on the AHLA Board of Directors, is Chairman of the Educational Foundation Scholarship Committee, Past Chairman and Member of the Board of the California Hotel & Lodging Association (CHLA) and a founding Board Member and Past Chairman of the ForWard Executive Council. Haack is also a member of the strategic planning board for Marymount California University, member of the President’s Advisory Council of Palos Verdes Peninsula Land Conservancy, on the Board of Directors and Executive Committee for Habitat for Humanity of Greater Los Angeles, and Past Chairman and Board of Director for the Palos Verdes Chamber of Commerce.
Haack’s exceptional career has garnered numerous accolades and awards of distinction for her service and leadership. She was recognized with the 2020 Stars of the Industry “Paving the Way” Award by AHLA for her contribution to the hospitality industry and community as a leader, role model, and mentor. She is also the 2019 recipient of the Lifetime Achievement Award by Hospitality Sales and Marketing Association International (HSMAI) Los Angeles and nationally recognized by HSMAI as one of the Top 25 Minds in Sales, Marketing, and Revenue, as well as the first ever 2019 Economic Development Award for the Palos Verdes Peninsula. In addition, she was named ‘Best Boss’ by the Los Angeles News Group's Winning Workplaces Reader’s Choice Awards, and a finalist in the Los Angeles Business Journal’s Women Making a Difference Awards. She is the recipient of the AHLA national award for General Manager of the Year, and was selected as the General Manager of the Year by CHLA. In addition, she received the Daily Breeze People of Distinction Award for the Business/Innovation Category and the Palos Verdes Chamber of Commerce Matt Brunning Award for Business Excellence, and named the Industry Service Award winner by Destination Hotels. Haack was also the first woman to receive AHLA’s coveted Resort Executive of the Year award.
With a distinguished career spanning more than 40 years in hotel and resort operations management, prior to Terranea, Haack held the position of executive vice president and managing director at Wild Dunes Resort in Charleston, SC and Kingsmill Resort in Williamsburg, VA.
Haack holds a Bachelor of Science Degree in Business Administration and a Master of Arts in Organizational Management. She is married to Doug Haack, a retired airline pilot and business owner, and their son Brian is a graduate of the University of Southern California.