Founder
Trica Jean-Baptiste is the Founder of Morgensheer Hospitality, Inc. a New York-based, Consortium of seasoned hospitality, construction/ management/development, marketing architecture real estate, design professionals and partners from capital markets operating as one entity – Category of One. Morgensheer Hospitality, Inc.'s focus is on hospitality assets offering value, in ideal locations (domestic and international) with maximum returns to investors.
She established Morgensheer Hospitality Inc., after thirty years in the hospitality industry. The company was established to provide hospitality advisory services to complement real estate transactions to: family offices, REITs, Individual Investors and Funds. The integration of experienced professionals comprises the Company of One includes the following capabilities: Operations/Asset Management, Strategic Brand Partnerships, International Sales/Marketing Representation, Construction, Management and Development, Architecture/Design, Capital Markets, Real Estate (Hospitality and Commercial) in the U.S. and Europe.
Morgensheer Hospitality specializes in commercial real estate transactions (hotels, resorts), identifying capital sources for developers of ground-up hotel development, hotel residences, private membership clubs, senior living, and multi-family projects. Additionally, Morgensheer matches its clients’ hospitality projects with hospitality operators.
Trica transitioned into commercial real estate, after creating and operating an award-winning boutique public relations firm, representing well known hospitality brands, resorts and international tourism boards such as: Rocco Forte Hotels, Terme di Saturnia Spa & Golf Resort, Mount Cinnamon Resort, Grenada, West Indies, Visit Scotland Business Tourism Unit, Dubai Tourism Unit, Brussels Tourism Board, The Kitano New York Hotel, Hotel St-Barth Isle de France, VHR Hotels, Casa Colonial, Ragosta Hotels Collection, Park Hotel Weggis to name a few.
Prior to heading Trica Jean-Baptiste Communications, Inc., Trica held Manager and Director of Public Relations positions at some of the hospitality industry's well-known brands: Le Parker Meridien, Doral Hotels & Resorts and Days Inns of America (formerly Cendant Corp.).
Trica holds a New York State Real Estate Salesperson license
She is a frequent contributor to Ehotelier and author of OPERATION RESET: A GUIDE TO REINVENT YOUR CAREER IN ANY ECONOMY - (Amazon.com) and a contributor to Ehotelier.com.