Zach Demuth

Global Head of Hotels Research

Current Responsibilities
Based in New York City, Zach Demuth is the Global Head of Hotels Research in JLL’s Hotels & Hospitality Group. Mr. Demuth oversees the global hotel research platform and drives the group’s content and data analytics efforts. He is responsible for identifying industry trends across the Americas, Asia Pacific, and EMEA to produce thoughtful insights for clients and internal stakeholders including investment sales, destination tourism, asset management, advisory, and PDS. Mr. Demuth also leads the data acquisition strategy for the hotels and hospitality group with a focus on hotel fundamentals, hotel sale transactions, development pipeline, and financing indicators.

Prior Experience
Before joining JLL in 2021, Mr. Demuth worked for Marriott International. During his ten years with the company, he held various leadership positions in revenue management, primarily supporting their luxury portfolio (Ritz-Carlton, St. Regis, EDITION, and W Hotels). His experience includes conducting detailed market studies to help optimize hotel revenue performance and drive overall profit. Mr. Demuth has worked across multiple markets in the United States, the Caribbean, and Mexico. He is considered a thought-leader in the hospitality industry and, as part of JLL’s research team, has been quoted in numerous industry publications.
 
Education and Affiliations
Mr. Demuth holds a Master of Management in Hospitality from Cornell University and holds a Bachelor of Science in Hospitality Administration from Boston University. He is also a member of the Cornell Hotel Society.

Mr. Demuth sits on the Real Estate Council at Boston University’s School of Hospitality Administration and is an advisor to the Pillsbury Institute at Cornell University. He is also a member of AHLA’s Sustainability Committee.