Why The National Forecast Is Your Starting Point - Jan Freitag, CoStar
In this episode, Jan Freitag, National Director, Hospitality Analytics at CoStar Group, shares why the national forecast should be your starting point -- and gives specific things you can do to find growth this year.
Links:
- "Tell Me More" Podcast by Jan Freitag & Isaac Collazo: Apple Podcasts or Spotify
- Read Jan's latest articles for CoStar
- Video: Teague Talks with Jan Freitag of CoStar Group
- Our previous conversation: Tariffs, Travel Disruption, and What Hotel Leaders Must Do Now - Jan Freitag, CoStar
- I-92/APIS Dataset from the U.S. Department of Commerce
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
00:00 - Intro
03:24 - 2026 Forecast
05:04 - Finding Growth
08:17 - Creating Opportunities
11:17 - Structural Advantages
13:47 - Impact of Rhetoric
18:22 - Traveler Trends
19:26 - The "Second Wallet"
20:32 - Transaction Environment
23:02 - Transaction Implications
24:15 - Beating National Forecasts
