July 25, 2025

AI in Hospitality: How Sage’s Chief Creative Officer Uses Tech Without Losing the Human Touch - Jessica Werner, Sage Hospitality Group

AI in Hospitality: How Sage’s Chief Creative Officer Uses Tech Without Losing the Human Touch - Jessica Werner, Sage Hospitality Group

In this episode, Jess Werner, Chief Creative Officer at Sage Hospitality Group,  explores how AI is reshaping hospitality without losing its essential human touch. Jess explains how Sage integrates AI to enhance operational efficiency and brand consistency, from refining marketing strategies to maintaining impeccable guest experiences. Yet, she emphasizes that technology must complement, not replace, genuine human connection and creativity. Jess also shares why authentic, experiential hospitality will become even more valuable in an AI-driven future, underscoring the lasting importance of spaces that truly resonate with people.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands