Research: Top Hospitality Trends to Watch in 2024 - Zach Demuth, JLL
This episode is brought to you with support from Ecodrive - which is helping hospitality companies cut housekeeping costs.
Today Zach Demuth, Global Head of Hotels Research at JLL, walks us through their Global Hotel Investment Outlook for 2024. What we cover in this episode is relevant for anyone who works in hospitality because we're going to get into everything from the real impact of brands today to the return of urban hospitality to high-potential emerging markets to watch.
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This episode is brought to you with support from Ecodrive, which is helping hospitality companies cut costs and reach their sustainability goals simultaneously. They do this by incentivizing your guests to skip daily housekeeping by planting a tree or pulling a pound of plastic from the ocean for every housekeeping service skipped. Hotels working with Ecodrive are saving $15-25 per room in housekeeping costs, which can add up to hundreds of thousands in annual savings. Check out their cost savings calculator to see how much you could save in housekeeping costs by planting trees with Ecodrive, and email hotels@ecodrive.community if you want to learn more.
Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Zach Demuth
Global Head of Hotels Research
Current Responsibilities
Based in New York City, Zach Demuth is the Global Head of Hotels Research in JLL’s Hotels & Hospitality Group. Mr. Demuth oversees the global hotel research platform and drives the group’s content and data analytics efforts. He is responsible for identifying industry trends across the Americas, Asia Pacific, and EMEA to produce thoughtful insights for clients and internal stakeholders including investment sales, destination tourism, asset management, advisory, and PDS. Mr. Demuth also leads the data acquisition strategy for the hotels and hospitality group with a focus on hotel fundamentals, hotel sale transactions, development pipeline, and financing indicators.
Prior Experience
Before joining JLL in 2021, Mr. Demuth worked for Marriott International. During his ten years with the company, he held various leadership positions in revenue management, primarily supporting their luxury portfolio (Ritz-Carlton, St. Regis, EDITION, and W Hotels). His experience includes conducting detailed market studies to help optimize hotel revenue performance and drive overall profit. Mr. Demuth has worked across multiple markets in the United States, the Caribbean, and Mexico. He is considered a thought-leader in the hospitality industry and, as part of JLL’s research team, has been quoted in numerous industry publications.
Education and Affiliations
Mr. Demuth holds a Master of Management in Hospitality from Cornell University and holds a Bachelor of Science in Hospitality Administration from Boston University. He is also a memb…
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