Aug. 18, 2024
My Journey to Chief Marketing Officer - Katharine Ames, The Indigo Road Hospitality Group
In this episode, Katharine Ames, Chief Marketing Officer at the Indigo Road Hospitality Group, shares her journey from studying communications and hospitality in college to becoming a CMO in the hospitality industry.
Listeners will learn:
- How Katharine's passion for hospitality was inspired by her father and their family dinners (06:02)
- The importance of paying attention to details, as demonstrated by Katharine's internship interview (09:54)
- The differences between working on the agency side versus in-house in the hospitality industry (11:38)
- Katharine's thoughts on the importance of personal connection in marketing, even with the rise of AI and tools like ChatGPT (13:11)
- How Katharine finds inspiration for new ideas by stepping away from her desk, meeting with other creatives and entrepreneurs, and spending time at the hotels and restaurants (14:56)
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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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