March 26, 2026

Guest Experience Starts Long Before Check-In - Kimberly Ofrecio, Macdonald Hotels & Resorts

Guest Experience Starts Long Before Check-In - Kimberly Ofrecio, Macdonald Hotels & Resorts
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In this episode, Kimberly Ofrecio, the Group Commercial Director at Macdonald Hotels & Resorts, shares what hotels can learn from airlines and luxury retail about data discipline, personalization, and commercial strategy. This conversation will challenge you to rethink what happens before a guest ever arrives at your property. 

This episode is hosted by our guest experience correspondent, Danica Smith.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands