What AI Might Bring Hotels in 2025 - Martin Soler

In this episode, Martin Soler, a former hotel general manager turned marketing strategist, shares insights on how AI is reshaping hotel operations and how it can be used to streamline work, improve communication, and stay competitive in 2025 and beyond.
- (01:33) The two "camps" of AI adoption
- (02:36) The importance of experimenting with AI
- (03:14) Specificity in AI applications
- (03:34) Josiah's experience with ChatGPT
- (04:08) Martin's use of AI in daily work
- (05:12) Benefits of dictating to AI
- (06:46) AI for hotel general managers
- (07:36) AI in marketing and documentation
- (08:47) Addressing the stigma of using AI
- (09:31) Importance of confidentiality and security
- (10:23) Caution with AI tools in corporate settings
- (11:05) Supercharging communication with AI
- (11:32) AI in RFP processes for meetings and events
Read Martin's article: What is AI going to bring hotels in 2025?
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands