Nov. 26, 2025

The Operating System Behind High-Performing Hospitality Brands: Critical Thinking, Culture, and Guest-Centric Design - Matthew Bell, Mollie's

The Operating System Behind High-Performing Hospitality Brands: Critical Thinking, Culture, and Guest-Centric Design - Matthew Bell, Mollie's

Matthew Bell, Managing Director at Mollie's, shares the foundational ideas that shape his approach to building modern hospitality brands in this conversation with our guest experience correspondent, Danica Smith -- from applying critical thinking and experimentation to empowering frontline teams through an inverted-pyramid culture. Drawing on formative experiences and a decade leading operations at citizenM, he explains how assumptions are tested, how failure becomes learning, and why clarity...

Matthew Bell, Managing Director at Mollie's, shares the foundational ideas that shape his approach to building modern hospitality brands in this conversation with our guest experience correspondent, Danica Smith -- from applying critical thinking and experimentation to empowering frontline teams through an inverted-pyramid culture. Drawing on formative experiences and a decade leading operations at citizenM, he explains how assumptions are tested, how failure becomes learning, and why clarity of product and guest-centric design matter most when scaling. Bell also offers a first look at the evolution of Mollie’s as it expands from roadside motels into urban, design-led hotels and diners, revealing the principles he believes will define high-performing hospitality in the years ahead. 

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Chapters

00:00 - Intro

01:55 - Early years: Nurture, Debate, Curiosity

03:13 - Critical Thinking in Hospitality

04:06 - Experiments, Failure, Learning

05:12 - citizenM Lessons

05:54 - Customer Is King

06:47 - The Inverted Pyramid

08:16 - What is Mollie’s?

09:56 - Roadside Roots to Urban Hospitality

11:10 - Opening in Manchester

14:02 - Evolving Rooms & Diner Experience

16:34 - Scaling Growth & AI

20:13 - Cracking the Diner Model

25:13 - Hospitality as Connection