Today, we're in Palm Springs, California, at the Saguaro Hotel to learn from its GM, Celeste Brackley. I heard about this property from speaking with their creative director, Stefan Merriweather, and this property really stands out to me as a guest. There is something fun, playful, and unfussy that feels really refreshing in a world of concepts that often take themselves too seriously. In this episode, you'll hear Celeste talk about Palm Springs, their unique approach to hospitality, and how she leads her teams here.
This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.
Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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