Let's Learn from Sonder: Insights for Owners, Operators, Brands & Tech Companies - Rob Blood, Lark
Rob Blood, founder and chairman of Lark, joins the show to reflect on the collapse of Sonder and what it revealed for owners, operators, brands, and technology companies. Drawing from firsthand experience working with properties affected, Rob explains where the master lease model broke down and why control and transparency matter when hotels operate at scale. The conversation explores the right role of technology in hospitality, the limits of venture-driven growth, and how strong partnerships help hotels recover fast when things go wrong. For leaders across disciplines, this episode offers clear, practical lessons on building resilient hospitality businesses.
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
