Hotel Leaders Are Thinking About AI Too Narrowly - Stuart Grief
Stuart Greif, Chief Strategy and Innovation Officer at Forbes Travel Guide, shares what he’s seeing as AI adoption within hotel companies matures. Drawing on his involvement with Destination AI and a panel he led with leaders from major global brands, Stuart explains why many remain stuck in an efficiency-first mindset. He walks through concrete examples where AI already supports revenue, sales, staffing decisions, and guest experience, and where things are moving next.
Watch the panel Stuart led at Destination AI 2025: How Hotel Chains Are Deploying AI Today
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
