Where The Real AI Revolution Is Happening Now in Hospitality

Where The Real AI Revolution Is Happening Now in Hospitality - Stuart Greif, Forbes Travel Guide

Show Notes
Guest Profile

In this episode, Stuart Greif, Executive Vice President and Chief Strategy, Innovation, and Operating Officer at Forbes Travel Guide, shares his perspective on the biggest opportunities for AI in hospitality.

Listeners will learn:

Why human connection and the "psychic kick" of serving others is still at the heart of hospitality (01:28)
How AI can free up time and resources for hotel staff to focus more on engaging with guests by automating time-consuming administrative tasks (03:33)
Examples of how AI is being used to improve productivity and the guest experience, such as summarizing key information for travel agents (05:33)
The importance of identifying specific, repetitive tasks that can be automated with AI rather than trying to map the entire organization at once (08:03)
How starting with a small number of tasks and iteratively improving AI solutions can lead to significant time savings (08:55)

This episode is brought to you with support from Sojern. Download our latest research report here: Unlocking Revenue - How Hoteliers Build Profitable Guest Relationships

New to Hospitality Daily? Start here.

Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.

Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Stuart Greif

Chief Strategy, Innovation & Operating Officer

Stuart W. Greif

At Forbes Travel Guide, Stuart drives strategy, innovation, and operations spanning 85+ countries.

Stuart previously served as Microsoft’s Senior Executive for Travel & Hospitality, led J.D. Power’s Global Hospitality & Travel group, and served as the Travel & Hospitality leader for a start-up and now unicorn, Amperity, backed by early investors in Amazon, Facebook and LinkedIn. Stuart also serves on boards and institutions, including the World Economic Forum’s Global Future Council for Responsible and Sustainable Tourism and previously served for 3 years on the board of the Boutique Lifestyle Lodging Association.

Stuart’s global background and leadership experience bringing innovative digital solutions to the travel industry spans his engagement with start-ups, prominent tech companies, top tier consultancies, VCs, private equity, and government. In these roles, Stuart partnered with many of the world’s leading and most loved travel and hospitality brands. Stuart has also been recognized for his advocacy for DEI and thought leadership in the industry, including AI, Social Commerce and Guest Experience.