Why Art and Creativity Matters in Hospitality Today - Teresa Muk, Swire Hotels
How can art and creativity transform travel and guest experiences? Teresa Muk, Head of Brand and Strategic Marketing at Swire Hotels, joins us to answer this question today.
Teresa joined us yesterday to discuss a recent activation they're doing across their hotels, and I wanted to bring her back on the show to talk more about this topic that presents an opportunity for all of us.
- Learn more about the 'Encounters Across Cultures' activation at The House Collective by Swire Hotels
- Listen to Teresa discuss this: Encounters Across Cultures: How We Combined Art, Technology & Travel - Teresa Muk, Swire Hotels
- Follow Teresa on LinkedIn
- Follow Teresa on Instagram
This episode is brought to you with support from Sojern. Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. I teamed up with Sojern to study how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger.
Join in the conversation on this episode on the Hospitality Daily LinkedIn page here.
Subscribe to the Hospitality Daily YouTube channel here.
Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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