Feb. 9, 2026

When Hospitality Stops Feeling Like a Welcome - Bashar Wali

When Hospitality Stops Feeling Like a Welcome - Bashar Wali

In this episode, Bashar Wali, founder and CEO of Practice Hospitality and This Assembly, shares a candid perspective shaped by staying in a different hotel every night he travels, explaining how overdesigned spaces, sensory overload, and scripted service have pushed hospitality away from its core purpose. This conversation reframes hotels as a respite from daily chaos, not an experience competing for attention. 

Also see:


Hospitality Daily is brought to you with support from Mews, the operating system for hospitality that replaces fragmented systems with one connected way to manage reservations, payments, revenue, and guest service. Listen to my recent conversation with Mews founder Richard Valtr for a deep dive on what's happening with AI and hotel tech today.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands