Feb. 24, 2026

Winning in the New Hotel Economy - Jeanelle Johnson & Abhi Jain, PwC

Winning in the New Hotel Economy - Jeanelle Johnson & Abhi Jain, PwC
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In this episode, Jeanelle Johnson, Managing Partner at PwC, and Abhi Jain, Partner at PwC, break down what defined 2025 and what hotel leaders must focus on in 2026. From the rise of a two-speed market to persistent margin compression, they explain why operational excellence is now the primary driver of asset value. We explore how AI, "synthetic customers," and stronger data governance are reshaping pricing, product development, and time-to-market. If you own, operate, or invest in hotels, this conversation will help you compete in a structurally different hotel economy.

Reports mentioned in the conversation:

  1. PwC Hospitality Directions US - the hotel industry outlook report discussed
  2. PwC & ULI Emerging Trends in Real Estate 2026 - the report that identified operational excellence as the driving force for value creation
  3. PwC Holiday 2025 Spending Signals for 2026 - the post-holiday data showing the income-based spending divergence  

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Chapters

00:00 - Intro

01:35 - 2025 Recap and the 2026 Outlook

03:54 - Luxury Outperforms, Economy Lags

04:34 - A Predictably Unpredictable Market

05:04 - Operational Excellence Drives Value

05:45 - Margin Compression and Cost Reset

06:44 - Tech, Robotics, and Flexible Staffing

07:44 - AI Agents and Synthetic Customers

09:35 - Speed to Market as Strategy

12:09 - PwC Services

12:33 - Responsible AI and Governance Models

13:23 - What They’re Watching in 2026

14:24 - Why Change Forces Better Strategy