Turnaround Case Study: Our Revenue Is Up 86% Because of These Changes We Made in Operations, Sales & Marketing - Jason Kycek, Casa de Campo Resort & Villas
Jason Kycek - Senior Vice President of Sales and Marketing - and his teams at Casa de Campo Resort & Villas - turned around the performance of their resort business, with revenue soaring by 86%. In this conversation, you'll learn more about this property, what wasn't working, and the changes they made to achieve this growth.
Regardless of whether you work in sales, marketing, revenue, or operations, there are lessons for everyone in hospitality in this episode.
This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.
Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Listen On
Most Popular Episodes
Check these out:
