Marketing Episodes

Oliver Hospitality is a Nashville-based hotel and restaurant management company founded in 2009 on the idea that old and new properties could be reworked into engaging and thoughtful spaces. In this episode, Ethan Orley, the Managing Partner of Oliver Hospitality, talks about how an emphasis on the creative and communications elements of hospitality creates a powerful guest experience that I want you to learn from. What did you think about this episode? Join the Hospitality Daily community on L...

Isaac French, founder of Experiential Hospitality, has one of the crazier stories I've heard in hospitality about how he built Live Oak Lake - a 7-cabin landscape hotel in Texas - for $2.3 million in 2022 and sold it for $7 million in 2023. Isaac credits social media and working with influencers as the biggest factors of this success story - so I wanted to share how exactly he did this with you. In this episode, you'll learn the common misconception most people have with social media, how to le...

Few people are more iconic in the world of hospitality than Ian Schrager. Initially rising to fame as the co-owner and co-founder of Studio 54 in New York, Ian went on to found Morgans Hotel Group, then Public Hotels, then EDITION in partnership with Marriott. In this episode, we're talking with Adam Wallace, CEO of Spherical, about what it was like to work with him. There are lessons here for all of us on marketing, opening hotels, and creating a remarkable guest experience. Listen to our oth...

What's going on in the world of hotel brands today? Joining us today to answer that question is Dorothy Dowling, Managing Director at Horwath and previously Chief Marketing Officer at BWH Hotel Group, where she oversaw the group's 18 brands during her 17 years in leadership roles there. In this episode, you'll learn both the challenges and opportunities she's seen in the world of hotel brands - and where she would focus if she were starting a new brand from scratch today. Follow Dorothy on ...

In this episode, Nathan Woods, Head of Marketing and Brand at Bolt Farm Treehouse, shares his journey from track and field events to consumer packaged goods to hospitality. He discusses how his experience in building customer connections and brand growth in his previous roles now fuels his innovative approach to hospitality. You'll learn how Nathan applies direct-to-consumer strategies to enhance guest experiences and drive growth at Bolt Farm Treehouse, a unique retreat that blends luxury with ...

A lot of the most creative elements of hospitality have been damaged by those who don’t recognize the value of branding and providing distinctive hospitality - but this actually might create an opportunity for you. In this episode, Spherical Founder and CEO Adam Wallace explains what he has seen over the past few decades working with some of the most innovative hotel brands and the opportunity he sees for all of us to stand out, be different, and succeed today. Join in the conversation on this...

Are you looking to attract more travelers to book a stay with you and enhance their experience when they do? If so, you'll love this episode because we're learning from Gina Lambright, VP of Marketing at Sojern, a SaaS-based travel marketing platform powered by AI and machine learning. Gina shares insights on how hospitality providers can use data to drive direct bookings, increase campaign ROI, and build long-term loyalty. You'll learn about the importance of owning and managing data well, the...

You've probably heard of YouTube houses or TikTok houses where social media creators live together and create together - but could this work in hospitality? In this episode, we hear from Sébastien Felix, founder and CEO of Influence Society, a marketing agency that helps some of the world's best hotels and resorts with digital strategy - about something he's organizing next week that he's calling "Influence House." Hear what this is - and the power of getting together to create and innovate. ...

In this episode, Carl Oldsberg, CEO of eBerry by Strawberry, discusses the remarkable story of how Nordic Choice Hotels underwent a major rebranding to position itself to expand the way they provide hospitality far beyond the hundreds of hotels, restaurants, and spas they have. Facing the challenges brought on by the crisis, the company initiated a strategy process involving a hundred employees to look beyond the pandemic and strengthen their business model. The rebranding not only created enga...

What if marketing is more than just advertising - and it's a chance to learn, try new things, and ultimately succeed as a hospitality provider? Today, we're learning from Sam Trotter, head of digital marketing at The Indigo Road Hospitality Group about the big opportunity with marketing that applies even if you don't work in this area! Follow Sam on LinkedIn Follow Sam on Instagram Follow Sam on Facebook Join in the conversation on this episode on the Hospitality Daily LinkedIn page here. ...

Could you benefit by getting a little more emotional? In this episode, we're learning from Sébastien Felix, an expert hospitality marketer and the Founder & CEO of Influence Society, which helps some of the best luxury hotels and resorts in Europe and beyond create better advertising and marketing strategies. I had the chance to experience what this felt like as a guest this summer by visiting some of the hotels that are clients of Sébastien's and since he was in San Francisco this week, we met...

Why does marketing matter in hospitality today? In this episode, we're learning from Fernando Vives, Chief Commercial Officer at NH Hotel Group, about the role of marketing in providing hospitality - and the type of marketing he thinks too many are overlooking right now. Follow Fernando on LinkedIn Learn more about NH Hotel Group Join in the conversation on this episode on the Hospitality Daily LinkedIn page here. This episode is brought to you with support from Sojern. Finding and appeali...

What do we get wrong when we try to earn guest loyalty today? In this episode, Bashar Wali shares what he's seeing and what you can do as a result. Follow Bashar on LinkedIn Follow Bashar on Twitter Follow Bashar on Instagram Follow Bashar on Facebook Follow Bashar on Tiktok Visit Bashar's website Listen to our other episodes with Bashar: Reinventing the Art of Hospitality Why People Are The Key To Staying Inspired Culture Enables The Best Type of Hospitality To Spread Join in the conv...

Ali Wunderman is an award-winning freelance travel journalist with work in the Washington Post, Cosmopolitan, Forbes, Travel + Leisure, Condé Nast Traveler, the Guardian, SF Gate, and many more. In this episode, you'll learn what it's like to work in this role, what she finds interesting, and how to best work with journalists like her to get media coverage. Join the conversation on today's episode on the Hospitality Daily LinkedIn page. Visit Ali's website Follow Ali on LinkedIn Follow A...

David Rust is the founder and CEO of Sagra, a hospitality business whose mission is to bring awareness to regenerative agriculture and support the farms that practice it. David was one of the first 20 team members at Lyft, which achieved a $24 billion valuation at its IPO and was named to the Forbes 30 under 30 list. Yesterday we learned about why and how he's building Sagra to introduce more people to sustainable farming, and in this episode, you'll hear what he's learned about building compan...

Today, we're learning from Brooke Sanchez, Director of Marketing and PR at Circa Resort & Casino in Las Vegas. In this episode, you'll hear the story behind their Barbie activation, what it includes, the impact so far - and the opportunity for all hospitality providers to take advantage of cultural moments like these. Follow Brooke on LinkedIn Learn more about Circa Resort & Casino Join the conversation on today's episode on the Hospitality Daily LinkedIn page. Hospitality Daily isn't just...