Ground Up to Gold Standard: How We Built Our Hotel Tech Stack From Scratch

Ground Up to Gold Standard: How We Built Our Hotel Tech Stack From Scratch - Ed Skapinok, Appellation

Show Notes

In this episode, Ed Skapinok, Chief Commercial Officer at Appellation, shares insights on building a brand new technology infrastructure for a luxury hotel brand from scratch. Listen now to learn about:

The importance of starting technology projects with the right questions.
The benefits of having a blank slate to work with and how this approach can be applied to any organization.
The staggering number of business functions and technology pieces in a typical luxury hotel and how Appellation reduced this complexity.
The process of evaluating and selecting technology partners, including the importance of having a consultant with relevant industry experience.
How Appellation's brand strategy of personalization informs their technology choices and guest experience.
Integrating all inventory (rooms, dining, spa, experiences) into a single system to improve guest and employee interactions.
The challenges and solutions in encouraging staff to use technology seamlessly to enhance guest experience.
The potential for technology systems to make intuitive business decisions based on comprehensive customer data.
The importance of building a strong technology foundation to leverage AI and machine learning effectively.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands