Nov. 28, 2025
In this conversation, our guest experience correspondent, Danica Smith , interviews Matthew Bell , Managing Director at Mollie's , and former Chief Hotel Operations Officer at citizenM, about why so many digital initiatives continue to underperform. Matt explains how misaligned goals, over-engineered projects, and a lack of clear value metrics often hold hotels back, and why a more incremental, guest-led approach delivers better results. He also shares why personal devices, identity, and authent...