June 27, 2023
Jay Hubbs is the VP of Advertising, Marketing, Innovation, and Analytics overseeing BWH Hotels’ consumer-facing marketing, advertising, and the award-winning Best Western Rewards program. Today, Jay Hubbs was awarded Marketing Professional of the Year by HSMAI, and in this conversation, we cover: Why marketing matters today What Jay is most proud of building over the past year What experiences have been most helpful in Jay's career journey to date The role of marketing in providing hospitality W...