July 31, 2026

FDEs: How Innovative Hotel Companies Are Building Better AI - Joseph McGroarty, Actabl [Sponsor Bonus]

FDEs: How Innovative Hotel Companies Are Building Better AI - Joseph McGroarty, Actabl [Sponsor Bonus]

In this sponsor bonus episode, Joseph McGroarty of Actabl shares what he learned working on site with a hotel company in the Forward Deployed Engineering model. He explains how observation and careful listening revealed the language, workflows, and operating knowledge needed to build AI around how hotel teams work and make decisions.

You'll also hear how Actabl's Altitude product provides verified answers about hotel and portfolio performance, and why co-creation between hotel companies and technology providers helps move AI from a promising product to technology that defends a company's differentiators and drives real value.

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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands