Where AI Actually Pays Off in Hospitality, and What Owners Should Demand - Ben Rafter, Hotel Equities
In this episode, Ben Rafter, CEO of Hotel Equities, shares where he believes AI is already delivering measurable results in hospitality and why operational applications are advancing faster than guest-facing experiences. He explains how Hotel Equities evaluates and tests new technology through HE Labs, the questions hotel owners should ask when selecting a management company, and where he sees AI driving hotel performance in the years ahead.
Learn more:
- HE Labs by Hotel Equities
- Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins [Skift]
Previously on the show:
- What Happens When a Tech CEO Leads a Hotel Company - Ben Rafter
- Tech CEO-Turned-Hotel CEO Shares Tech Advice - Ben Rafter
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
