May 22, 2026

"Speed Up to Slow Down": AI and the Luxury of Time - Burak Ipekci

"Speed Up to Slow Down": AI and the Luxury of Time - Burak Ipekci

In this episode, Burak Ipekci, the General Secretary of Les Clefs d'Or International and Head Concierge at London's Royal Horseguards Hotel, shares an operator's view of what AI can do in hospitality: take the mundane off your hands so your team has the freedom to sit in the lobby, learn a guest's name, and build the kind of relationship where a guest becomes a friend. If you've wondered where AI fits in a high-touch service environment without losing what makes it human, Burak's framing of "...

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In this episode, Burak Ipekci, the General Secretary of Les Clefs d'Or International and Head Concierge at London's Royal Horseguards Hotel, shares an operator's view of what AI can do in hospitality: take the mundane off your hands so your team has the freedom to sit in the lobby, learn a guest's name, and build the kind of relationship where a guest becomes a friend.

If you've wondered where AI fits in a high-touch service environment without losing what makes it human, Burak's framing of "speed up to slow down" is worth your time.

Watch our full conversation here on YouTube

More in with Burak:

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands