June 15, 2026

The Paradox of Hospitality Innovation - Martin Soler

The Paradox of Hospitality Innovation - Martin Soler
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Hospitality is often criticized for lagging behind on technology. Martin Soler sees it differently. In this episode, he explores the paradox of hospitality innovation, arguing that hotels have frequently been ahead of other industries while also becoming burdened by technology that adds complexity rather than removing it. This conversation examines how AI could reverse that trend, freeing hospitality professionals from administrative work and allowing them to spend more time creating meaningful guest experiences.

Read Martin's newsletter on Substack


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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands