How to Make Hotel Wellness Practical and Profitable - Emily Johnson, Erica Huss, and Jen Veralle
In this episode, Emily Johnson, founder of Elevate Hospitality Collective; Erica Huss, creator of All Too Well; and Jen Veralle, founder of Mindful Drinking Movement and Sauna and Sobriety, share a practical approach to hotel wellness that doesn't start with a big CapEx budget.
They explore why the guest room may be the most powerful wellness facility on a property, how a thoughtful non-alcoholic beverage program can create incremental revenue, and how guided sauna and community experiences can give guests restorative ways to connect without depending on alcohol.
This is a practical look at building wellness into the complete guest journey using rooms, F&B programs, existing spaces, and the knowledge already present within hotel teams. The conversation also examines how owners and operators can connect those choices to guest feedback, incremental spend, loyalty, and repeat business.
Learn more about our guest experts:
- Elevate Hospitality Collective
- Erica Huss and All Too Well
- Jen Veralle
- Why We Should Rethink Drinking Culture, Jen's TEDx talk
- Sauna and Sobriety
- Jen's writing about sauna
Related research and examples:
- RLA Global and HotStats 2026 Wellness Real Estate Report
- How a dedicated NA menu changed beverage sales at Four Seasons Hotel Philadelphia
A few more resources:
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
