June 4, 2026

Why We Use AI to Make Our Hotels More Human - Rob Smith, Stonebridge Companies

Why We Use AI to Make Our Hotels More Human - Rob Smith, Stonebridge Companies

In this episode, Rob Smith, the CEO and President of Stonebridge Companies, shares an operator's view on how AI can be used to take mundane, repetitive work off people's hands so they can spend more time with guests. You'll hear his "find us a drive-through window" philosophy of letting the best ideas come from people on property, why he sees scheduling and forecasting as the early wins for AI, and why he refuses to hand off guest complaints or housekeeping to a machine. A few more res...

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In this episode, Rob Smith, the CEO and President of Stonebridge Companies, shares an operator's view on how AI can be used to take mundane, repetitive work off people's hands so they can spend more time with guests.

You'll hear his "find us a drive-through window" philosophy of letting the best ideas come from people on property, why he sees scheduling and forecasting as the early wins for AI, and why he refuses to hand off guest complaints or housekeeping to a machine.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands