June 24, 2026

Why Hotel Ownership Is Becoming Unsustainable, and What We're Doing About It - Ben Rafter, Hotel Equities

Why Hotel Ownership Is Becoming Unsustainable, and What We're Doing About It - Ben Rafter, Hotel Equities

In this episode, Ben Rafter, CEO of Hotel Equities, shares why he believes today's hotel operating model is becoming increasingly unsustainable for owners. He explains the growing pressure from labor, insurance, and other operating costs, why healthy hotel ownership is essential for the entire industry, and how Hotel Equities is responding through its problem-first innovation initiative, HE Labs. If you're looking to better understand the economic challenges facing hotel owners and how leadin...

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In this episode, Ben Rafter, CEO of Hotel Equities, shares why he believes today's hotel operating model is becoming increasingly unsustainable for owners. He explains the growing pressure from labor, insurance, and other operating costs, why healthy hotel ownership is essential for the entire industry, and how Hotel Equities is responding through its problem-first innovation initiative, HE Labs. If you're looking to better understand the economic challenges facing hotel owners and how leading operators are responding, this conversation provides a thoughtful framework.

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Previously on the show:

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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands