May 21, 2026

The Concierge Mindset - Burak Ipekci

The Concierge Mindset - Burak Ipekci
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In this episode, Burak Ipekci, the Head Concierge at The Royal Horseguards Hotel and General Secretary of Les Clefs d'Or International, shares his case for why the hospitality industry is splitting into two distinct businesses, and why only one of them can justify calling itself a hotel. He explains the "concierge mindset" as a philosophy that should run through every role, why emotional engagement is the only thing that justifies a premium ADR, and why teams that don't feel welcomed at the door will never make guests feel welcomed either.

Watch our full conversation here on YouTube

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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands