Why We Break the Rules to Deliver a Feeling - Lily Wecker, Aethos

In this episode, Lily Wecker, CEO of Aethos, shares how her teams break hotel brand standards to deliver a feeling rather than a checklist. You'll hear why one property has no TVs in the rooms, why she tells front desk teams to observe guests instead of predicting what they want, and how a GM in Sardinia turned beach rocks into welcome-card holders.

This conversation is hosted by our innovation correspondent Matthias Huettebraeuker.

Also see:

• Human-to-Human: Rethinking Luxury Hospitality - Lily Wecker, Aethos
• Building and operating Aethos Hotels: Europe’s next great hotel brand
• Limestone Capital’s value investment strategy
• Staying Consistently Creative and Relevant in Food & Beverage - Marc Lores Panades, Aethos Hotels

A few more resources:

• If you're new to Hospitality Daily, start here.
• You can send me a message here with questions, comments, or guest suggestions
• If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
• Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
• If you want to advertise on Hospitality Daily, here are the ways we can work together.

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands